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South East Water has become the first water company to join forces with behavioural experts Advizzo as it seeks to cut consumers’ water consumption.
The water only company has jpartnered with the behavioural economists to develop approaches to help customer improve their control over the water they use, and decrease their bills.
This move builds upon the results South East Water has seen off the back of its metering programme.
South East Water asset and regulation director David Hinton said: “Our customer metering programme has had great results with research showing average savings of around 16 per cent – the unknown though is how long will the savings last for and can we continue to encourage further savings in years to come.”
He added that the two companies will run a series of experiments and engagement methods to try and further reduce water consumption.
“It’s a new way of thinking about how customers value their water supply and fits well with our vision for the future.”
Advizzo chief customer officer and co-founder Julien Lancha said: “It’s an exciting time and we can’t wait to see the results as we work together on innovative approaches to water efficiency and customer engagement.”
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