To meet net-zero emissions targets, the UK government has taken the step to implement a ban on the sale of new petrol, diesel and hybrid cars from 2035. As an alternative, the government is pinning its hopes on the rollout of electric vehicles (EVs) to meet the transportation needs of consumers across the country. Geoff McGrath, managing director at CKDelta, discusses the role of anonymised data in supporting a smooth transition to a green transportation sector.