Following Ofgem's announcement it was to raise the price cap to its highest level yet, Utility Week looks into how the regulator went about trying to control the narrative. Such a significant increase heading into winter, especially considering the impact of the pandemic, was always bound to lead to heavy criticism. Yet a lengthy blog penned by the regulator's chief executive in the week leading up to the announcement may well have softened the blow.
Breaking bad news early: Setting the narrative
