Unease over the potential societal implications of AI has been steadily growing among pioneers of the field for a number of years, but the launch of ChatGPT, among other things, has helped to catapult the issue into mainstream discussion as a matter of pressing concern. After Octopus Energy’s Greg Jackson recently revealed that artificial intelligence has taken on the workload of 250 staff at the energy retailer within a matter of months, Utility Week speaks to industry experts - and ChatGPT - about the potential prizes and pitfalls of using AI for customer service.