Pollution management

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Targeting ‘hidden habits’ could unlock water efficiency gains

Targeting ‘hidden habits’ could unlock water efficiency gains

As part of our Mind the Tap series, Utility Week speaks to Hubbub - a charity specialising in persuading people to adopt more sustainable practices – about communicating the water efficiency message. Its chief executive discusses the quandary of how you convince the public to play their part in solving a problem, if they refuse to believe the problem exists in the first place.

5 years ago

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