The stakes are high. Last year, National Grid pledged to revolutionise energy in the UK, creating a flexible system that relies on demand side response (DSR) for more than 50 per cent of the time by 2030. But the system operator can’t achieve this transformation without the buy-in of customers. The most important at this stage are business customers, who control larger chunks of demand.
Demand-side response: five barriers to business take-up
