Finally, some smart marketing from one of the big six. EDF’s announcement of a 3.9 per cent price rise this week, explicitly linked to its being able to return the savings it expects to make from a cut in Eco costs, is exactly what David Cameron wants to hear. This not only gives the prime minister reassurance that rolling back green taxes will create savings to be passed on to customers, it also publicly gives him the credit – a political must-have following Ed Miliband’s proposed price freeze. It is now up to the rest of the big six to follow suit, demonstrating unequivocally what a cut in hidden taxes on energy bills will mean for the consumer.
EDF puts its money where Cameron’s mouth is
