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Electric Ireland, the retail arm of the ESB Group, has announced its full-scale entry into the residential electricity market in Northern Ireland.
The firm has been operating in the business energy market since 2001, as well as supplying electricity to 1.4 million customers in the Republic of Ireland.
It said it now wants to expand into the Northern Irish residential market to “address the issue of inertia”. As part of the plans, it will open a new office with a customer service centre in Belfast.
The firm’s executive director Jim Dollard said: “We will provide enduring competitive rates and very clear cash bonus rewards [of £75] for switching to us and for staying with us. Customers who pay by direct debit can avail of this great pricing without entering into a contract.”
“We have a long established presence in Northern Ireland, having provided energy to the business sector since the market first opened to competition 15 years ago. We will use this experience to deliver on good value products and excellent service to residential customers.”
Electric Ireland recently announced that it will reduce its standard electricity prices for residential customers in the Republic of Ireland by an average of 2 per cent from 16 November 2015.
This reduction, it said, will benefit the average residential customer with a saving of €24 per year. Combined with last year’s reduction, this means the average annual residential bill will have reduced by almost €50.
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