ENA to work with Kindred on three-digit number

The Energy Networks Association (ENA) has taken a step closer to launching the three-digit contact number for use during power cuts by appointing creative agency Kindred to lead the brand campaign.

Kindred will create the new brand, advertising and public relations for the number which is due to launch in spring 2016 and will be followed by a substantive national awareness campaign.

The new 105 number will allow members of the public to contact their local electricity network operator if they have a power cut or they encounter a safety issue with electricity power lines or substations.

The new number is part of larger ongoing improvements to customer service for electricity network operators.

Research by the ENA has found that only five per cent of people currently know the correct number to call during a power cut.

ENA chief executive David Smith said: “Network operators are committed to making it easier for customers to contact them and this is especially important when there are problems with loss of power, associated welfare issues and safety.

“Not knowing who to contact can be confusing and the new 105 brand and campaign aims to tackle this, giving people an easy-to-recall number that will put them through to someone who can help.

“We chose to work with Kindred on this project as the team demonstrated a real understanding of our challenge and we were impressed with their track record in working on national campaigns that incorporate a range of communications channels.”