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Renewable energy supplier Green Energy UK has rebranded and changed its name to 100Green.
The supplier, which launched in 2001, said a catalyst for the name change was to “end the confusion in some quarters” on what the GEUK acronym stood for, as well as the need to update and improve the company’s website and customer portal.
A spokesperson for the supplier told Utility Week: “The choice of 100Green seeks to emphasise that the company is still the only UK supplier of 100% green gas and renewable electricity.” 
They added that there will be no other changes at the supplier and that founder Doug Stewart will remain as its chief executive.
100Green’s website states the company was “born with the express intent of rewarding consumers who took active steps to do something about the wider environmental issues we face”.
“Whilst the business has evolved into the company and brand we see today, these values have remained,” it adds.
It currently serves less than 50,000 customers and according to the company’s latest accounts it posted a £28.7 million turnover in the year to 30 April 2022, with a £388,000 profit.
Its founder has been one of the sector’s most vocal critics and speaking to Utility Week earlier this year he said that after a lack of oversight resulted in the collapse of dozens of energy suppliers in 2021, “the pendulum has swung too far” in the opposite direction and the retail sector is now being “micromanaged” by the government and Ofgem.
He was speaking following news that Shell was undertaking a strategic review of its domestic retail businesses in the UK, the Netherlands and Germany. The company ultimately decided to sell its UK retail business.
Commenting on the state of the energy retail market, Stewart asked: “Is this an industry that’s viable?”
“Scottish and Southern Electricity sold their retail business to Ovo (in 2020). Check what their share price has done since.
“Shell have announced they’re reviewing Shell Energy, their retail offering, in this country, the Netherlands and Germany. They’re not looking at it in America and they’re not looking at it in Australia, so clearly it’s something to do with policy and regulation.”
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