Half of Brits seek cheaper energy tariffs

Almost half of British people say they are looking for cheaper energy deals to help them save money, new research by Eon Next has found.

The retailer commissioned Opinion Matters to poll 2,000 UK adults on their attitudes towards their personal finances.

It found that three-quarters (76%) say saving money is a top priority for them this year, with 72% stating they know how to save energy to reduce their bills.

Almost half (47%) of British people are looking for energy tariffs that help them save money, while a third (37%) seek clear information on tariff rates.

It comes as the latest electricity switching figures from Electralink show switching in April soared to the highest level since October 2021.

There were 287,000 switches completed during the month – 28% more than the month before and a 45% increase on April 2023.

Eon added that since launching its Next Pledge tariff last August, which guarantees customers their prices will remain £50 below the energy price cap, almost 350,000 customers have signed up to the deal.

These customers, it added, are “collectively expected to save £17 million compared to the industry-wide price cap, having already saved as much as £10 million since the tariff was launched”.

Julian Lennertz, chief commercial officer at Eon Next, said: “Our research shows that many people across the UK are now more confident about managing their everyday finances and they’re making more informed decisions about where to spend money and where they can save.

“At Eon Next, we’re proud to support this financially-savvy spirit with our pioneering Eon Next Pledge tariff, which hundreds of thousands of our customers are already benefiting from. Through innovative tariffs like Pledge, which can help customers save money and offer peace of mind, we’re acting as a playmaker and ensuring we’re creating real change in the energy world.”