Ignorance breeding discontent towards water firms, poll shows

More than half of water customers believe challenges facing the sector including drought, leaking pipes and polluted rivers are squarely in the control of companies and feel frustrated at how these are dealt with. A survey by CCW found perceptions of water companies have been badly damaged by reports of storm overflow spills but stressed that understanding of the issue “was incredibly limited” and a “single, simple” message was needed from the sector.

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