And so the first deal of the new water market has taken place, with Portsmouth Water selling its business book to Castle Water for an undisclosed sum. It’s a clear-eyed strategic decision by Portsmouth Water, a company known for its customer service, to stick to the knitting and transfer the tiny fraction of its customer base that will qualify for the new non-household market to a specialist retailer. It is also a sign of things to come.
Leader: Portsmouth Water’s deal is the first – it won’t be the last
