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New water retailer makes a bid to enter the market

A new retailer – Amber Water – has applied to Ofwat for a licence to enter the open water market.

The Cardiff-based company, part of the Amber Energy Group, claimed it will package water retail services in a way that “best suits its clients´ ever-changing needs”.

In its application, it said: “Integral to this is to be pioneers in the build-to-rent market, expanding its water division to offer a retail service to its current clients – both corporate and small and medium size businesses.”

The prospective entrant’s ambition is to become a “leading” water retailer and business solutions provider. It said it “understands and appreciates” the inherent link between water and energy.

The newest entrants to the water retail market are Utility BidderSmarta WaterAquaflow and First Business Water, which have all been granted licences.

Axis for Business and Olympos Water have also applied for licences, but these have not yet been granted.