Octopus Energy’s offer of “free” heat pumps indicates that there has been a shift with the market becoming more competitive, an industry expert has said. Following the unveiling of the 'Cosy 6', Utility Week spoke to Bean Beanland, director for growth & external affairs at the Heat Pump Federation, and asked him about the impact this will have on competition in the market. While he does not think Octopus’ offer will spark a “race to the bottom” price war, he believes that it will ease the transition to heat pumps for more complex properties in the future.
Octopus’ ‘free’ heat pump gets ‘ball rolling’ on market competition
