For a number of years, the success of the energy market has been judged on high rates of switching among customers looking for cheaper tariffs. Switching reached its zenith in 2019 when more than 6 million customers moved supplier. Since then, the pandemic and the energy crisis have brought the numbers crashing down. Continuing our Energy Reset series, industry experts say this is an opportunity to shift the focus away from price and towards the relationship between retailer and customer.
The price isn’t right for the future of switching
