South East Water applied for a sewerage licence in August, which would allow its business retail arm – South East Water Choice – to offer sewerage services to its 55,000 business customers. The company has also applied for a water supply and sewerage licence, which would allow it to operate nationally. South East Water Choice managing director James Dubois talks to Utility Week about the company’s strategy, expectations of the market and how it will retain customers, and win new ones, in the new market.