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Restoring trust in utilities using multi-channel comms: A guide
In association with
2 November 2023
There’s no doubt that when it comes to consumer trust in utilities, the story is one of decline. Anything that can improve ties with customers is welcome – and effective comms combining several channels is a great place to start. Our guide in association with CFH Docmail explains how to rebuild relationships using everything from personalised PDFs to the power of print.
One of the ways of doing that is through more effective, personalised and targeted digital and print communications that take into account the differing requirements of the customer base, including the needs of the most vulnerable in society.
Download the report now by filling the form, right.
Indeed, regulators such as the Financial Conduct Authority have recognised that across the board, companies should demonstrate they are doing everything possible to serve consumers more effectively and inclusively.
Getting communications right is a crucial part of that mission.
You can learn more about the FCA Consumer Duty and how it is affecting energy companies, and why multi-channel communications are effective, in our new Utility Week Intelligence Explains report with CFH Docmail. Download it now to find out:
- The 10 key questions the FCA is insisting utilities address
- Why it isn’t just about what you say, but how you say it
- How customers trust print communications more than digital
- Why mail from utilities tends to get read
Download the report now by filling the form, right.