Restoring trust in utilities using multi-channel comms: A guide

According to recent research, only one in 10 consumers trust their utility supplier. Amid a cost-of-living crisis and in the wake of a series of environmental scandals, energy and water companies need to restore the faith.

One of the ways of doing that is through more effective, personalised and targeted digital and print communications that take into account the differing requirements of the customer base, including the needs of the most vulnerable in society.

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Indeed, regulators such as the Financial Conduct Authority have recognised that across the board, companies should demonstrate they are doing everything possible to serve consumers more effectively and inclusively.

Getting communications right is a crucial part of that mission.

You can learn more about the FCA Consumer Duty and how it is affecting energy companies, and why multi-channel communications are effective, in our new Utility Week Intelligence Explains report with CFH Docmail. Download it now to find out:

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