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Smart Energy GB has appointed Dan Brooke as its new chief executive.
Brooke, who joins Smart Energy GB from his own consultancy, previously worked for 9 years at Channel 4 where he was chief marketing and communications officer and board champion for diversity and inclusion.
During his time at the broadcaster he oversaw the expansion of its digital marketing and the Paralympics campaigns of 2012 and 2016. 
He holds a number of other board and advisory roles, including chair of the British Independent Film Awards; UK Government Sector Champion for Disability Employment; and a member of the International Paralympic Committee Global Brand Advisory Group.
Brooke will take over from incumbent chief executive Sacha Deshmukh in May. Deshmukh will become chief executive of UNICEF UK at the end of March and Smart Energy GB’s director of finance and operations Alistair Gibbons will be acting as interim chief executive in the meantime.
Speaking of his appointment, Brooke said: “I’m honoured to be chief executive of an organisation with such a purpose-driven mission and can’t wait to start working with the whole Smart Energy team on their vital work helping to combat climate change.”
Meanwhile Smart Energy GB’s chair Mark Lund said: “The board’s appointment panel, made up of a mixture of energy supplier and consumer members of the board, as well as an observer from the Department for Business, Energy and Industrial Strategy, were unanimous in their belief that Dan stood out from a very high quality field, for his leadership experience and skills, his expertise in consumer engagement across different consumer groups and in his passion for Smart Energy GB’s cause.”
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