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SSE will give each customer £20 off their bill if it fails to meet new customer service commitments, it promised today.

The company is pledging always to call customers back when it says it will, never transfer calls more than once unless the customer agrees, and offer to find ways to save money on every call.

The guarantee forms part of a customer charter which aims to help people save money, make life easier for them and help them “when they need it most”.

Alistair Phillips-Davies, deputy chief executive of SSE, said: “This is about more than just £20. It’s about setting ourselves ever higher standards and making ourselves fully accountable for meeting them, not just talking about them.”

He added: “No-one can control how much energy is going to cost in the future, but we can control how we conduct ourselves and deal with our customers.”