An SSE executive has called on the energy retail sector to be clearer on the source of “green energy” claims, stressing that a vertically integrated model provides the most transparent way to do so. Nikki Flanders, managing director of SSE’s customer services division, was speaking to Utility Week after the company recently announced its new business arm was supplying customers with 100 per cent “traceable” renewable power as standard for its business customers.
SSE: Vertically integrated model is ‘antithesis’ of greenwashing
