The Conservatives risk being seen “as constantly behind the game” on tackling the cost of living crisis unless they counter Labour’s price cap freeze plan, a former energy retail CEO and fuel poverty expert has warned. However, Paul Massara, former Npower boss and member of the Committee on Fuel Poverty, told Utility Week he disagrees with Labour leader Kier Starmer’s approach of freezing the price cap across the board and instead called for a social tariff to be implemented from October.