Switching between large suppliers soars as consumers lose faith in smaller firms

Switching between large energy suppliers has reached the highest level since switching virtually disappeared in late 2021. There were 135,000 large-to-large changes of supplier in March 2024, 3,000 more than the previous recent high recorded in October 2023. Electralink suggested that the figures show a “potential fall in consumer trust in smaller brands after dozens of supplier exits in 2021”.

This content is for members only. Please click here to view the full article.