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Tom Andrewartha, water efficiency manager at Northumbrian, talks to Utility Week about the newly formed group for a joined-up campaign to change household habits around water in lockdown and beyond.
4 years ago
Water efficiency needs a message as simple to understand and follow as "stay home, save lives", according to the head of the Environment Agency (EA). James Bevan said there were lessons from the Covid-19 crisis in terms of the significant behavioural changes accepted by the public when the urgency of the issue was clearly communicated.
5 years ago
As part of our Mind the Tap series on water efficiency, we look at what part gardeners can play in the drive to reduce water use.
As part of our Mind the Tap series, consultant Edward Mallam gives his view on why "blanket communications" have so far failed to land the water efficiency message with the public. He argues that water companies must adopt a much more localised approach and involve customers and stakeholders in the conversation.
Homes in Cambridge are being challenged to reduce their water use by 15 litres per person each day as part of a localised and targeted campaign from South Staffs and Cambridge Water company. It will highlight how much water consumers use and where savings can be made by small habit changes.
Affinity Water is ramping up its leakage detection efforts with a method that divides networks into small segments to make it easier to identify problems.
The whole country must act quickly to avert water shortages of billions of litres every day by 2050, according to the EA's national resource framework. The plan recommends lowering demand, cutting leakage by half and collaborative working to ensure water is used wisely to meet the deficit in demand.