Thames Water’s demand reduction manager has called for a rethink of metrics and targets used to drive down water consumption across the country. Andrew Tucker labelled the per capita consumption (PCC) metric used to measure household water usage as “extremely problematic”. Specifically, Tucker took issue with the PCC metric being used to set a company’s performance targets and instead called for a cross-sector approach to tackling water usage.
Thames manager calls for overhaul of ‘problematic’ consumption metric
