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Swimming in reservoirs is Not a Game, United Utilities is warning teenagers in a new campaign.
The water company has released a five minute awareness-raising film in the style of a computer game, showing a teenage boy trying to impress a girl.
The film, which is backed by emergency services in the North West, shows the boy succumb to hypothermia and die after ignoring “no swimming” signs at a reservoir.
Supporting the campaign, GP Sarah Jarvis said: “Swimming in a reservoir might seem fun but it can, quite literally, be lethal.
“Even on a warm day, the deep water in reservoirs remains very cold, sending the human body into shock.”
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The coast is clear
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