Utilita parent company rebrands

Utilita’s parent company – formerly known as the Utilita Group – has rebranded as Luxion Group.

The group comprises retailer Utilita Energy, Procode – which provides the technology behind Utilita – and home monitoring company Canary Care.

The Luxion Group will also oversee the administration of the Luxion Renewables fund which specialises in commercial solar installations.

The fund primarily provides solar PV funding options, such as higher purchase loans and power purchase agreements, to help large commercial sites install renewable energy generation.

The Luxion parent company will continue to be led by chief executive Bill Bullen with the rebrand having no impact on personnel.

A spokesperson for Luxion said the rebrand was needed to “ensure a distinct separation between Utilita and our house of brands – allowing each to shine independently.”

The group’s latest publicly available financial results – for the year ending March 2023 – reveal a 108% increase in revenue, taking total turnover for 2022/23 to £2.1 billion.

The group also reported an increase in pre-tax profits, rising from £21.6 million in 2021/22 to £31.2 million in the last financial year.

Utilita Energy specialises as a prepayment supplier with 89% of its customers on prepayment meters. It was established in 2003 by Bullen and today serves around 800,000 households.

Procode is an energy technology business focused on providing data-centric platforms and services to companies operating both inside and outside the energy retail sector.

Canary Care is the group’s latest addition following its acquisition in December 2022. It is an assistive technology company focused on creating hardware and software to provide non-intrusive home monitoring solutions.